Dig

Deeper.

Multi-layered research.
From multi-faceted experts.

Thinkpiece is a team of experts who specialize in gleaning insight from complex qualitative market research for technology, healthcare, and finance innovators. We know that research isn’t one-sided. That’s why we’ve curated a multi-faceted team to tackle your research challenges from every angle. Combining industry experience, award-winning brand-building expertise, and an in-depth understanding of human behavior, we dig deeper for answers you can act on.

We See Research Differently.

So Will You.

Why work with Thinkpiece? Great question.

What makes us different, makes your research better. We’ve flipped the usual script by taking industry experts from the field and training them to be talented researchers. When you partner with Thinkpiece, you’ll work with a seasoned qualitative research team that brings tenured specialization in the technology, healthcare, and finance industries. You’re also getting award-winning branding professionals and scholars with advanced knowledge in human behavior and sociology. That multi-layered expertise delivers multiple advantages to you including:
  • A first-hand understanding of our clients’ businesses.
  • Familiarity with crafting, testing, and refining breakthrough branding.
  • Fluency in complex topics so we get up to speed faster.
  • Ability to reveal the human story behind the data.
  • Reports delivered exactly the way you want them.

All of which means we turn research insights into strategic business advise you won’t get from other research firms.

Deeply 

experienced.

All your qual research needs.

And then some.

You’re great at what you do. You want your research partner to be as well. Collaborative and curious specialists in the complex, the Thinkpiece team combines a varied and complementary range of experience, knowledge, and skills to deliver a comprehensive research offering fitted to your exact needs.

Brand Development

Brand equity and perception
Brand strategy and positioning
Brand persona and personality
Brand extension
Brand segmentation

Experience Management

Touchpoint analysis
Customer journey
Customer persona
Customer experience
Customer satisfaction

Product Development

Co-creation and ideation
Concept development
UI/UX testing
Prototype testing
Forecasting

Brand Management

Brand optimization
Brand pulse
Brand loyalty
Brand tracking

Brand Communications

Message development
Benefit testing
Concept testing and analysis
Means-end (values) research

Specialized Capabilities

KoL research
Advisory boards
Quick qual
Omnibus qual
Quant partnerships

Our Clients Make

the World Better.

We're Delighted

to Help Them.

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